The New Sport System Landscape

Understanding the Interrelationships between Governance, Brand, and Social Media in Non-Profit Sport Organizations



Over the past 30 years, Canadian National Sport Organizations (NSOs) have made significant changes to their governance. They also now deal with branding and social media issues.

Below, you will find the results and reports for our landscape study of Canadian NSOs, in terms of their governance, branding, and social media practices.


Research team

Prof. Milena M. Parent, Ph.D. (University of Ottawa) – Principal investigator

Prof. Marijke Taks, Ph.D. (University of Ottawa)

Prof. Benoît Séguin, Ph.D. (University of Ottawa)

Prof. Michael L. Naraine, Ph.D. (Brock University)

Prof. Russell Hoye, Ph.D. (La Trobe University and University of Ottawa)

Research assistants

Ms. Ashley Thompson and Mr. Erik L. Lachance (University of Ottawa)


Study Funders

Social Sciences and Humanities Research Council of Canada (SSHRC) and Sport Canada


Study Partners

Sport Canada, Canadian Olympic Committee, and the Sport Information Resource Centre (SIRC)


Online Landscape Study

Survey Results - Canadian National Sport Organizations’ Governance Landscape Study


Participants’ Workshop

Workshop presentation

Workshop report



Presentation slides (PDF)



North American Society for Sport Management (NASSM) 2020 Conference Presentation


The Kitchen Table is Dead… At least in Canadian National Sport Organization Archetypes

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